(Not in The Consumer Psychology Arena provides professionals, researchers, instructors and students with information on the range of Consumer Psychology books produced by Routledge, Psychology Press, and also by Guilford Press.
Subjects covered by this Arena include: the Psychology of Consumer Behavior and the Psychology of Marketing and Advertising.
Consumer Psychology News:
Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave.
It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Gender, Culture, and Consumer Behavior
Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories about consumer behavior.
Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies.
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The Psychology of Entertainment Media, 2nd Edition
As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers.
Among other approaches, marketers have utilized various forms of product integration, i.e., mixing a commercial message in with the non-commercial message via TV, movies, and other entertainment media.
This book examines what happens when the lines between entertainment and persuasion are blurred.
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Latest Brochure: Consumer Psychology 2011
The Psychology Press Consumer Psychology catalog 2011 is now available.
This annual brochure includes new and recent books in Consumer Psychology from Routledge and Psychology Press.
If you would like to receive a free copy of this catalog please fill in our catalogue request form.