(Not in The Consumer Psychology Arena provides professionals, researchers, instructors and students with information on the range of Consumer Psychology books produced by Routledge, Psychology Press, and also by Guilford Press.
Subjects covered by this Arena include: the Psychology of Consumer Behavior and the Psychology of Marketing and Advertising.
Consumer Psychology News:
The Psychology of Entertainment Media, 2nd Edition
As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers.
Among other approaches, marketers have utilized various forms of product integration, i.e., mixing a commercial message in with the non-commercial message via TV, movies, and other entertainment media.
This book examines what happens when the lines between entertainment and persuasion are blurred.
more about 'The Psychology of Entertainment Media' / order online
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Latest Brochure: Consumer Psychology 2011
The Psychology Press Consumer Psychology catalog 2011 is now available.
This annual brochure includes new and recent books in Consumer Psychology from Routledge and Psychology Press.
If you would like to receive a free copy of this catalog please fill in our catalogue request form.