Consumer Psychology Arena

• Published by: Routledge
• Volume Number: 16
• Frequency: 4 issues per year
• Print ISSN: 1524-5004
• Online ISSN: 1539-4093

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Social Marketing Quarterly is a scholarly, internationally circulated journal that covers theoretical, research and practical issues confronting social marketers. As the only journal exclusively focused on social marketing issues, SMQ targets social marketers and other public health, communication, marketing, and social science professionals. SMQ consists of research studies, case studies, conference notices, essays, editorials, book reviews, and other relevant news regarding social marketing efforts around the world. This comprehensive approach makes it an invaluable resource for practitioners, academicians, program developers and administrators.

SMQ publishes original work and fosters a cooperative exploration of ideas and practices in order to build bridges among various disciplines so that innovative change strategies and alliances are created. Manuscripts are submitted to a double-blind peer-review process. Sections include Applications, Theory and Review, Training Initiatives, Book Reviews, Notes from the Field, Resources and Looking Ahead.

SMQ also features interviews with key leaders in the field such as Alan Andreasen, William Novelli, Bill Smith and Gerard Hastings. SMQ frequently publishes special issues pertaining to current topics of interest and relevance to those involved with or interested in social marketing.

Special issue topics include:

• Charting the Course for Social Marketing to Promote Diet and Physical Activity Conference Proceedings - Vol. 8, No. 4 (available winter 2002)
• Systems of Social Change - Vol. 8, No.2 (available summer 2002)
• International Initiatives - Vol. 8, No.1 (available June 2002)
• Focus On Branding - Vol. 7, No. 2
• Reproductive Health - Vol. 6, No. 4
• Centers for Disease Control and Prevention’s Prevention Marketing Initiative Project - Vol. 6, No. 1
• Innovations in Social Marketing Conference Proceedings - Vol. 4, No.4; Vol. 5, No. 3; Vol. 6, No. 3; and Vol. 7, No. 3
• 25th Anniversary of Social Marketing - Vol. 3, Nos. 3 & 4

Back issues are available.
 
MISSION STATEMENT

Social Marketing Quarterly is a scholarly, internationally circulated journal that covers theoretical, research, and practical issues confronting social marketers. As the only journal exclusively focused on social marketing issues, SMQ targets social marketers and other public health, communication, marketing, and social change professionals. SMQ consists of research studies, case studies, conference notices, essays, editorials,
book reviews, and other relevant news regarding social marketing efforts around the world. This comprehensive approach makes it an invaluable resource for practitioners, academicians, program developers, and public policy makers.

Peer Review Policy:

All research articles in this journal have undergone rigorous peer review, based on initial editor screening and anonymous refereeing by two anonymous referees.

Publication office: Taylor & Francis, Inc., 325 Chestnut Street, Suite 800, Philadelphia, PA 19106