• Edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.

The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in mMarketing, psychology, communications, consumer behavior and advertising.

ISBN: 9780805856033

Published February 08 2008 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

• Edited by Tina Lowrey

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?

This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century perspective. Topics include:

• experiential retail
• mood and cognition effects during shopping
• new findings relevant to retail strategy
• methodological innovations for studying shopping
• social identity variables that impact shopping
• third party influences on shopping decisions
• synergies between brick and mortar retailers and their electronic counterparts.

This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.

ISBN: 9780805863949

Published October 24 2007 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

From Attention to Action

• Edited by Michel Wedel, Rik Pieters

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take.

Rather than being confined to advertising only, this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of interest to undergraduate and graduate students in marketing, management, industrial design, and consumer and social psychology. Professional practitioners, especially those involved with marketing communications, retail, and in store marketing and market research, will also benefit from the empirically based and innovative ideas put forth in this book.

ISBN: 9780805862928

Published September 19 2007 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

• By Raymond Pettit

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.

ISBN: 9780805856538

Published August 27 2007 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

The Search for the 'Good Life' and the 'Body Perfect'

• By Helga Dittmar
• Series Editor: Professor Rupert Brown

Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals’ sense of identity and worth.

Consumer Culture, Identity, and Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods, as well as the pursuit of media-hyped appearance ideals. In particular, it focuses on:

• the purchasing of material goods as a means of expressing and seeking identity, and the negative consequences of this
• psychological buying motivations in conventional buying environments and on the Internet
• the unrealistic socio-cultural beauty ideals embodied by idealized models, which for women is typically expressed as ultra-thinness and for men as muscularity, and how this creates body dissatisfaction.

Throughout, different approaches from social psychology are integrated, such as self-completion, self-discrepancy and value theory, to create a comprehensive theoretical framework for understanding the impact of internalising core consumer culture ideals on how individuals see themselves and the implications this has for their psychological and physical health.

Consumer Culture, Identity, and Well-Being will be of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children, adolescents, and adults. More specifically, it will be of interest to students and researchers in social psychology, sociology, media studies, communication and other social sciences, as well as to psychologists, health workers, and practitioners interested in the topics of identity, consumption pathologies, body image, and body-related behaviours.

ISBN: 9781841696089

Published August 02 2007 by Psychology Press.

Theory and Research

• Edited by David W. Schumann, Esther Thorson

Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. Internet Advertising marks this important point in history, taking into account the state of practice, theoretical conceptualizations, empirical research, creative typologies, and potential considerations.

Nearly all chapters are in the form of integrated reviews of theory and research, which provide a source of both previous knowledge, as well as future focus for advertising strategy. The volume is arranged in four sections covering:

• the foundations of Internet advertising theory
• consumer response to Internet advertising
• topical areas in which Internet advertising has significant influence on the consumer
• human needs and trends that will likely have significant impact on the future of Internet advertising.
  
  This contemporary analysis of Internet advertising will appeal to all practitioners and “students” of the Internet, and will effectively suit courses taught in this area.

ISBN: 9780805851090

Published February 15 2007 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

• By Gad Saad

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat, the gifts that we offer, and more. It also highlights how numerous forms of dark side consumption, including pathological gambling, compulsive buying, pornographic addiction, and eating disorders, possess a Darwinian etiology.

Engaging and diverse in scope, the book maps consumption phenomena onto four key Darwinian modules: survival, reproduction, kin selection, and reciprocal altruism. As an interesting proposal, the author suggests that media and advertising contents exist in their particular forms because they are a reflection of our evolved human nature - negating the notion that they exist through the reverse causal link, as proposed by social constructivists. The link between evolutionary theory and consumption behaviors is detailed throughout the book via an examination of (among many others):

• appearance-enhancing products and services;
• financial and physical risk-taking;
• use of sexual imagery and the depictions of women in advertising; and
• television programs, movies, songs, music videos, literature, religion, and art.

The Evolutionary Bases of Consumption will appeal to evolutionists who desire to explore new areas wherein evolutionary theory can be applied; consumer and marketing scholars who wish to learn about the ways in which biological-and evolutionary-based theorizing can be infused into the consumer behavior/marketing/advertising disciplines; as well as other interdisciplinary scholars interested in gaining knowledge about the power of evolutionary theory in explaining a wide range of behavioral phenomena.

ISBN: 9780805851496

Published February 05 2007 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

• By J. L. Zaichkowsky

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.

This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity.

The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect.

Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.

ISBN: 9780805847925

Published May 31 2006 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

• Edited by Lynn R. Kahle, Chung-Hyun Kim

ISBN: 9780805852165

Published January 17 2006 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

Understanding and Influencing Consumer Behavior in the Virtual World

• Edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.

The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.

Broken into six sections, this book:

• focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum;
• examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks;
• provides readers with reasons why consumers customize products and the benefits of customization;
• discusses the psychological effects of site design;
• asks the question of whether the Internet empowers consumers to make better decisions; and
• discusses research tools that can be used online.

ISBN: 9780805851540

Published January 13 2005 by Psychology Press (formerly published by Lawrence Erlbaum Associates).