Consumer Psychology Arena

Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows:

1. To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy.
2. To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area.
3. To consider the role of marketing as an orientation of management at the strategic level of organizations.
4. Explore the overall management of the marketing function within total corporate management, with particular focus on issues of concern to marketing managers, directors and vice presidents.
5. To publish state of the art papers, empirical research results, practical aspects of theory, case studies, new methodological developments, conceptual developments, and to encourage published discussion on articles.

Issues that the Journal covers include:

• Marketing philosophy in corporate management.
• The role of marketing in strategic planning.
• Marketing information systems in relation to company wide needs.
• Market and industry stakeholder needs.
• International strategies.
• SBU analysis and decision making.
• Marketing related synergies.
• Integrating marketing planning with strategic planning.
• The management of marketing-led change.
• The development and utilization of marketing plans.
• Resource allocation in strategic and marketing plans.
• HRM related to marketing personnel.
• The implementation of strategic and marketing plans.
• Marketing effectiveness at the operational and strategic levels.
• The utilization and development of control systems.
• Relationship Marketing