Journal of Marketing Communications

Journal of Marketing Communications
  • Published by: Routledge
  • Volume Number: 16
  • Frequency: 5 issues per year
  • Print ISSN: 1352-7266
  • Online ISSN: 1466-4445

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From the most recent issue:

Skin color shades in advertising to ethnic audiences: The case of African Americans

Watson, Stevie; Thornton, Corliss G.; Engelland, Brian T.;

Volume 16, Issue 4

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Latest iFirst Article:

What does a negative political ad really say? The effects of different content dimensions

Chou, Hsuan-Yi; Lien, Nai-Hwa;

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The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.

Issues that the journal covers include:

  • Marketing communications - communications via any or all of the marketing mix elements.
  • The way(s) marketing mix elements are interrelated and operationalised for communication purposes in the marketing planning process
  • The general area of corporate communication as it relates to the development of communication programs designed to influence the support of, and relationships with, various stakeholder groups.
  • Promotional elements - this not only includes the disciplines of advertising, sales promotion, marketing public relations, and personal selling, but also includes direct marketing, sponsorship, and Internet communications.
  • Promotional management in terms of strategy development, implementation, and evaluation.
  • The mechanism or process of developing effective communication strategies via specific case studies.
  • Behavioural foundations of marketing communications and promotion management including semiotics, consumer behaviour, attitudes and persuasion, source and message factors, diffusion of innovation, and adoption.
  • Effects of changing environmental circumstance on marketing communications and promotional strategy - budget allocation, messages, and media vehicles adopted.
  • Issues such as brand equity, brand investment, brand marketing and performance, marketing communications ROI, the role of research in marketing communications, integrated marketing communication, relationship marketing, and on- and off-line marketing activities.
  • Examples of sound or innovative company or teaching practice in relation to marketing communication activities or promotional management.
  • Corporate communication and its interface with marketing communication.
Peer Review Policy
All papers in this journal have undergone rigorous peer review, based on initial editor screening, and double blind review by two anonymous reviewers.
 
Disclaimer
Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in its publications. However, Taylor & Francis and its agents and licensors make no representations or warranties whatsoever as to the accuracy, completeness or suitability for any purpose of the Content and disclaim all such representations and warranties whether express or implied to the maximum extent permitted by law. Any views expressed in this publication are the views of the authors and are not the views of Taylor & Francis.
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