Books for Consumer Psychology Arena

Online Consumer Behavior

Tue, 24 Apr 2012 20:00:00 -0400

Edited by Angeline G. Close.

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying…

ISBN: 9781848729698

Published Apr 24, 2012 by Routledge Academic

Gender, Culture, and Consumer Behavior

Tue, 20 Mar 2012 20:00:00 -0400

Edited by Cele C. Otnes, and Linda Tuncay Zayer.

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications…

ISBN: 9781848729469

Published Mar 20, 2012 by Routledge Academic

The Psychology of Entertainment Media

Sun, 04 Mar 2012 19:00:00 -0500

Edited by L. J. Shrum.

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively…

ISBN: 9781848729445

Published Mar 04, 2012 by Routledge Academic

Advertising Theory

Wed, 22 Feb 2012 19:00:00 -0500

Edited by Shelly Rodgers, and Esther Thorson.

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and…

ISBN: 9780415886628

Published Feb 22, 2012 by Routledge

Consumer Behavior

Tue, 31 May 2011 20:00:00 -0400

By W Bruce Wrenn, David Loudon and Albert J. Della Bitta.

ISBN: 9780415889070

Published May 31, 2011 by Routledge

Transformative Consumer Research for Personal and Collective Well-Being

Sun, 22 May 2011 20:00:00 -0400

Edited by David Glen Mick, Simone Pettigrew, Cornelia (Connie) Pechmann and Julie L. Ozanne.

Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well…

ISBN: 9781848728523

Published May 22, 2011 by Routledge Academic

Consumer Behavior Knowledge for Effective Sports and Event Marketing

Tue, 21 Sep 2010 20:00:00 -0400

Edited by Lynn R. Kahle, and Angeline G. Close.

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application…

ISBN: 9780415873581

Published Sep 21, 2010 by Routledge Academic

Consumer Culture, Identity and Well-Being

Thu, 16 Sep 2010 20:00:00 -0400

By Helga Dittmar.
Series Edited by Professor Rupert Brown.

Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer…

ISBN: 9781848720626

Published Sep 16, 2010 by Psychology Press

The Aging Consumer

Mon, 07 Jun 2010 20:00:00 -0400

Edited by Aimee Drolet, Norbert Schwarz and Carolyn Yoon.

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume,…

ISBN: 9781848728110

Published Jun 07, 2010 by Routledge Academic

The Psychology of Advertising

Thu, 27 May 2010 20:00:00 -0400

By Bob M. Fennis, and Wolfgang Stroebe.

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related…

ISBN: 9780415442732

Published May 27, 2010 by Psychology Press

The Connected Customer

Tue, 19 Jan 2010 19:00:00 -0500

Edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts and F.G.M.(Rik) Pieters.

In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend…

ISBN: 9781848728370

Published Jan 19, 2010 by Routledge Academic

Sensory Marketing

Tue, 15 Dec 2009 19:00:00 -0500

Edited by Aradhna Krishna.

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the…

ISBN: 9781841698892

Published Dec 15, 2009 by Routledge Academic

Brands and Brand Management

Mon, 07 Dec 2009 19:00:00 -0500

Edited by Barbara Loken, Rohini Ahluwalia and Michael J. Houston.

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science…

ISBN: 9781841697598

Published Dec 07, 2009 by Psychology Press

Brands and Brand Management

Mon, 07 Dec 2009 19:00:00 -0500

Edited by Barbara Loken, Rohini Ahluwalia and Michael J. Houston.

ISBN: 9781841697604

Published Dec 07, 2009 by Psychology Press

Predicting and Changing Behavior

Sun, 26 Jul 2009 20:00:00 -0400

By Martin Fishbein, and Icek Ajzen.

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual…

ISBN: 9780805859249

Published Jul 26, 2009 by Psychology Press

Deception In The Marketplace

Wed, 13 May 2009 20:00:00 -0400

By David M. Boush, Marian Friestad and Peter Wright.

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s…

ISBN: 9781410614377

Published May 13, 2009 by Routledge Academic

Deception In The Marketplace

Wed, 13 May 2009 20:00:00 -0400

By David M. Boush, Marian Friestad and Peter Wright.

ISBN: 9780805860870

Published May 13, 2009 by Routledge Academic

Brand Management

Sun, 21 Dec 2008 19:00:00 -0500

By Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific…

ISBN: 9780415443272

Published Dec 21, 2008 by Routledge

Social Psychology of Consumer Behavior

Mon, 15 Dec 2008 19:00:00 -0500

Edited by Michaela Wanke.

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an…

ISBN: 9781841694986

Published Dec 15, 2008 by Psychology Press

Consumer Behavior and Advertising Involvement

Tue, 27 May 2008 20:00:00 -0400

By Edward P. Krugman.

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from…

ISBN: 9780805857887

Published May 27, 2008 by Routledge Academic

Brand Meaning

Wed, 27 Feb 2008 19:00:00 -0500

By Mark Batey.

How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which…

ISBN: 9780805864557

Published Feb 27, 2008 by Psychology Press

Brand Meaning

Thu, 14 Feb 2008 19:00:00 -0500

By Mark Batey.

ISBN: 9781410618788

Published Feb 14, 2008 by Psychology Press

Handbook of Consumer Psychology

Thu, 07 Feb 2008 19:00:00 -0500

Edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes.

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of…

ISBN: 9780805856033

Published Feb 07, 2008 by Psychology Press

Handbook of Consumer Psychology

Thu, 07 Feb 2008 19:00:00 -0500

Edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes.

ISBN: 9781410618993

Published Feb 07, 2008 by Psychology Press

Brick & Mortar Shopping in the 21st Century

Tue, 23 Oct 2007 20:00:00 -0400

Edited by Tina Lowrey.

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as:…

ISBN: 9780805863642

Published Oct 23, 2007 by Psychology Press

Visual Marketing

Tue, 18 Sep 2007 20:00:00 -0400

Edited by Michel Wedel, and Rik Pieters.

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual…

ISBN: 9780805862928

Published Sep 18, 2007 by Psychology Press

Visual Marketing

Tue, 18 Sep 2007 20:00:00 -0400

Edited by Michel Wedel, and Rik Pieters.

ISBN: 9781410618689

Published Sep 18, 2007 by Psychology Press

Brick & Mortar Shopping in the 21st Century

Tue, 11 Sep 2007 20:00:00 -0400

Edited by Tina Lowrey.

ISBN: 9781410618252

Published Sep 11, 2007 by Psychology Press

Learning From Winners

Sat, 25 Aug 2007 20:00:00 -0400

By Raymond Pettit.

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their…

ISBN: 9781410618429

Published Aug 25, 2007 by Psychology Press

Learning From Winners

Tue, 14 Aug 2007 20:00:00 -0400

By Raymond Pettit.

ISBN: 9780805856545

Published Aug 14, 2007 by Psychology Press