Consumer Psychology Arena

Values, Lifestyles, and Psychographics

• Edited by Lynn R. Kahle, and Larry Chiagouris.

Published March 1997

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The…
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Integrated Communication

Synergy of Persuasive Voices

• Edited by Esther Thorson, and Jeri Moore.

Published December 1995

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals…
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Global and Multinational Advertising

• Edited by Basil G. Englis.

Published August 1994

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical…
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Attention, Attitude, and Affect in Response To Advertising

• Edited by Eddie M. Clark, Timothy C. Brock and David W. Stewart.

Published September 1993

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and…
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Advertising Exposure, Memory and Choice

• Edited by Andrew A. Mitchell.

Published May 1993

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are…
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Brand Equity & Advertising

Advertising's Role in Building Strong Brands

• By David A. Aaker, and Alexander L. Biel.
• Edited by David A. Aaker, David A. Aaker and Alexander Biel.

Published March 1993

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing…
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