Consumer Psychology Arena

The Psychology Behind Trademark Infringement and Counterfeiting

• By J. L. Zaichkowsky.

Published June 2006

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law…
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Creating Images and the Psychology of Marketing Communication

• Edited by Lynn R. Kahle, and Chung-Hyun Kim.

Published January 2006

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an…
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Applying Social Cognition to Consumer-Focused Strategy

• Edited by Frank R. Kardes, Paul M. Herr and Jacques Nantel.

Published July 2005

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative…
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Online Consumer Psychology

Understanding and Influencing Consumer Behavior in the Virtual World

• Edited by Curtis P. Haugtvedt, Karen A. Machleit and Richard Yalch.

Published January 2005

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research…
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Diversity in Advertising

Broadening the Scope of Research Directions

• Edited by Jerome D. Williams, Wei-Na Lee and Curtis P. Haugtvedt.

Published February 2004

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and…
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Sports Marketing and the Psychology of Marketing Communication

• Edited by Lynn R. Kahle, and Chris Riley.

Published February 2004

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication.…
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The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion

• Edited by L.J. Shrum, and L.J. Shrum.

Published August 2003

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an…
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Persuasive Imagery

A Consumer Response Perspective

• Edited by Linda M. Scott, and Rajeev Batra.

Published January 2003

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the…
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Measuring Advertising Effectiveness

• Edited by William D. Wells.

Published April 1997

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey…
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Social Marketing

Theoretical and Practical Perspectives

• Edited by Marvin E. Goldberg, Martin Fishbein and Susan E. Middlestadt.

Published April 1997

Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain…
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