Consumer Psychology Arena

Social Psychology of Consumer Behavior

• Edited by Michaela Wanke.

Published December 2008

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an…
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Consumer Behavior and Advertising Involvement

Selected Works of Herbert E. Krugman

• By Edward P. Krugman.

Published May 2008

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from…
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Brand Meaning

• By Mark Batey.

Published February 2008

How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which…
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Handbook of Consumer Psychology

• Edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes.

Published February 2008

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of…
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Brick & Mortar Shopping in the 21st Century

• Edited by Tina Lowrey.

Published October 2007

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as:…
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Visual Marketing

From Attention to Action

• Edited by Michel Wedel, and Rik Pieters.

Published September 2007

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual…
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Learning From Winners

How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

• By Raymond Pettit.

Published August 2007

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their…
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Consumer Culture, Identity and Well-Being

The Search for the 'Good Life' and the 'Body Perfect'

• By Helga Dittmar.
• Series Edited by Professor Rupert Brown.

Published August 2007

Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer…
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Internet Advertising

Theory and Research

• Edited by David W. Schumann, and Esther Thorson.

Published February 2007

Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing…
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The Evolutionary Bases of Consumption

• By Gad Saad.

Published January 2007

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our…
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