Consumer Psychology Arena

Consumer Behavior Knowledge for Effective Sports and Event Marketing

• Edited by Lynn R. Kahle, and Angeline Close.

Published September 2010

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application…
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Consumer Culture, Identity and Well-Being

The Search for the 'Good Life' and the 'Body Perfect'

• By Helga Dittmar.
• Series Edited by Professor Rupert Brown.

Published September 2010

Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer…
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The Aging Consumer

Perspectives From Psychology and Economics

• Edited by Aimee Drolet, Norbert Schwarz and Carolyn Yoon.

Published June 2010

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume,…
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The Psychology of Advertising

• By Bob M. Fennis, and Wolfgang Stroebe.

Published May 2010

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related…
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The Connected Customer

The Changing Nature of Consumer and Business Markets

• Edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts and F.G.M.(Rik) Pieters.

Published January 2010

In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend…
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Sensory Marketing

Research on the Sensuality of Products

• Edited by Aradhna Krishna.

Published December 2009

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the…
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Brands and Brand Management

Contemporary Research Perspectives

• Edited by Barbara Loken, Rohini Ahluwalia and Michael J. Houston.

Published December 2009

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science…
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Predicting and Changing Behavior

The Reasoned Action Approach

• By Martin Fishbein, and Icek Ajzen.

Published July 2009

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual…
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Deception In The Marketplace

The Psychology of Deceptive Persuasion and Consumer Self-Protection

• By David M. Boush, Marian Friestad and Peter Wright.

Published May 2009

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s…
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Brand Management

Research, theory and practice

• By Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

Published December 2008

For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the…
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