Consumer Psychology Arena

The Aging Consumer

Perspectives From Psychology and Economics

• Edited by Aimee Drolet, Norbert Schwarz and Carolyn Yoon.

Published May 2010

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike since the Industrial Revolution. This edited volume, written by…
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The Connected Customer

The Changing Nature of Consumer and Business Markets

• Edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts and F.G.M.(Rik) Pieters.

Published January 2010

In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend…
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Sensory Marketing

Research on the Sensuality of Products

• Edited by Aradhna Krishna.

Published December 2009

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the…
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Brands and Brand Management

Contemporary Research Perspectives

• Edited by Barbara Loken, Rohini Ahluwalia and Michael J. Houston.

Published December 2009

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science…
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Predicting and Changing Behavior

The Reasoned Action Approach

• By Martin Fishbein, and Icek Ajzen.

Published July 2009

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual…
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Deception In The Marketplace

The Psychology of Deceptive Persuasion and Consumer Self-Protection

• By David M. Boush, Marian Friestad and Peter Wright.

Published May 2009

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s…
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Brand Management

Research, theory and practice

• By Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

Published December 2008

For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the…
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Social Psychology of Consumer Behavior

• Edited by Michaela Wanke.

Published December 2008

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an…
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Consumer Behavior and Advertising Involvement

Selected Works of Herbert E. Krugman

• By Edward P. Krugman.

Published May 2008

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from…
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Brand Meaning

• By Mark Batey.

Published February 2008

How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which…
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