Consumer Psychology Textbooks:
University-level Consumer Psychology textbooks for Psychology Students.
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New Book Titles
Handbook of Consumer Psychology
- Edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are...
Published February 8th 2008 by Psychology Press (formerly published by Lawrence Erlbaum Associates).
Brick & Mortar Shopping in the 21st Century
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the...
Published October 24th 2007 by Psychology Press (formerly published by Lawrence Erlbaum Associates).
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