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Advertising Exposure, Memory and Choice

Edited by Andrew A. Mitchell

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of...

Published June 1st 1993 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Brand Equity & Advertising

Advertising's Role in Building Strong Brands

By David A. Aaker, Alexander L. Biel

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and...

Published April 1st 1993 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Latest Consumer Psychology Articles

Psychology Press and Routledge publish a group of core psychology journals all of which are available online.

Working in the hidden economy: Associations with the latent benefits and psychological health
European Journal of Work and Organizational Psychology
Commitment with or without a stick of paid work: Comparison of paid and unpaid workers in a nonprofit organization
European Journal of Work and Organizational Psychology
Organizational justice and extrarole customer service: The mediating role of well-being at work
European Journal of Work and Organizational Psychology
Power and conflict in cooperative and competitive contexts
European Journal of Work and Organizational Psychology
Volition and reasons for accepting temporary employment: Associations with attitudes, well-being, and behavioural intentions
European Journal of Work and Organizational Psychology

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