Consumer Psychology Arena

Diversity in Advertising

Broadening the Scope of Research Directions

• Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from...

Published February 23rd 2004 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Sports Marketing and the Psychology of Marketing Communication

• Edited by Lynn R. Kahle, Chris Riley

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.

It presents sports marketing in a...

Published February 10th 2004 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion

• Edited by L.J. Shrum

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological...

Published September 1st 2003 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Persuasive Imagery

A Consumer Response Perspective

• Edited by Linda M. Scott, Rajeev Batra

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology,...

Published February 1st 2003 by Routledge.

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Social Marketing

Theoretical and Practical Perspectives

• Edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt

Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to...

Published May 1st 1997 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Measuring Advertising Effectiveness

• Edited by William D. Wells

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of...

Published May 1st 1997 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Values, Lifestyles, and Psychographics

• Edited by Lynn R. Kahle, Larry Chiagouris

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds --...

Published April 1st 1997 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Integrated Communication

Synergy of Persuasive Voices

• Edited by Esther Thorson, Jeri Moore

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the...

Published January 1st 1996 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Global and Multinational Advertising

• Edited by Basil G. Englis

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities...

Published September 1st 1994 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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Attention, Attitude, and Affect in Response To Advertising

• Edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing...

Published October 1st 1993 by Psychology Press (formerly published by Lawrence Erlbaum Associates).

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