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You can use this section of the Consumer Psychology Arena to view our range of Consumer Psychology books.
On this page you can find all the latest Consumer Psychology titles. The Book Search function allows you to search a database of all titles published by Psychology Press, Routledge and other publishing companies within the Taylor & Francis Group.
Handbook of Consumer Psychology
- Edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are...
Published February 8th 2008 by Psychology Press (formerly published by Lawrence Erlbaum Associates).
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Brick & Mortar Shopping in the 21st Century
- Edited by Tina Lowrey
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the...
Published October 24th 2007 by Psychology Press (formerly published by Lawrence Erlbaum Associates).
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Visual Marketing
From Attention to Action
- Edited by Michel Wedel, Rik Pieters
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute...
Published September 19th 2007 by Psychology Press (formerly published by Lawrence Erlbaum Associates).
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Learning From Winners
How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success
- By Raymond Pettit
This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on...
Published August 27th 2007 by Psychology Press (formerly published by Lawrence Erlbaum Associates).
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Consumer Culture, Identity and Well-Being
The Search for the 'Good Life' and the 'Body Perfect'
- By Helga Dittmar
- Series Editor: Professor Rupert Brown
Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and...
Published August 2nd 2007 by Psychology Press.
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Internet Advertising
Theory and Research
- Edited by David W. Schumann, Esther Thorson
Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the...
Published February 15th 2007 by Psychology Press (formerly published by Lawrence Erlbaum Associates).
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The Evolutionary Bases of Consumption
- By Gad Saad
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal...
Published January 23rd 2007 by Psychology Press (formerly published by Lawrence Erlbaum Associates).
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The Psychology Behind Trademark Infringement and Counterfeiting
- By J. L. Zaichkowsky
As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.
This book serves to inform...
Published June 6th 2006 by Psychology Press (formerly published by Lawrence Erlbaum Associates).
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Creating Images and the Psychology of Marketing Communication
- Edited by Lynn R. Kahle, Chung-Hyun Kim
Published January 17th 2006 by Psychology Press (formerly published by Lawrence Erlbaum Associates).
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Online Consumer Psychology
Understanding and Influencing Consumer Behavior in the Virtual World
- Edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics...
Published January 13th 2005 by Psychology Press (formerly published by Lawrence Erlbaum Associates).
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